Super easy to use. Somehow, being a foam, it’s a better clean than a gel cleanser. Spreads around the toys easier, allowing for more surface area to be cleaned therefore extending the amount used per bottle. Very economic. I would say the foam format also rinses easier and leaves no film or residue. It’s small form factor also means it’s perfect to travel with. Thanks to the no-flash branding, it blends in with other products seamlessly. I highly recommend.