Venture capitalists poured $558 million into 76 deals. But as of August 2021, there have been 115 U.S. VC deals in femtech, with a cumulative $812 million invested into 61 deals. Some of these deals include indie brand Cake, which received $4 million in fundraising in June and expanded into Walmart with four products.
Meanwhile, fellow sexual wellness startup Maude raised an oversubscribed $5.8 million second seed round that same month. Since its launch in April 2018, Maude has raised more than $10 million in outside funding from investors like William Morris Endeavor and Fable Investments, the venture fund behind Natura & Co. Actress Dakota Johnson also joined as an investor and co-creative director in 2020.
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