Press

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What Happened When I Tried Foria’s New Breast Oil To...

In 2017, Foria released the Awaken Arousal Oil, a CBD-infused oil designed to be applied to your vulva ahead of sex play as a means to heighten pl...

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Want Sex to Be More Fun? Add Cake to the Bedroom.

Cake has swiftly become one of our favorite brands looking to modernize and diversify the sexual wellness space with an offering of products desig...

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6 LGBT Owned Brands Doing It for LGBT People

Cake offers a wide range of lubes with different uses on different body parts in different scenarios, including solo play, toy play, and butt play...

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The Best Kinds Of Personal Lube, According To Sex Ex...

Natural Sex Lube is an all-natural lubricant was designed to enhance the body’s natural chemistry while being a safe option for anyone with highly...

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2022’s Hottest Memorial Day Sex Toy Sales To Ring In...

Throughout the holiday, Cake (an absolutely adorable sexual health brand that’s now available at Target) is offering 20 percent off orders of more...

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15 Arousal Gels to Try If You Want to Have Better Sex

This stimulating pleasure balm (which is specifically made for your clitoris!) provides cooling *and* warming sensations with the help of all-natu...

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The Best Anal Lubes for More Comfortable Butt Play

Specifically created as an anal lube, Tush Cush is a water- and silicone-based product beloved for its staying power, comfortable cushioning, and ...

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These Sensual Massage Candles Feel Incredible—And Se...

You don’t need to break the bank to treat yourself to a sensual night in. These sex candles from Cake retail for just $7 a pop, which has us burni...

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The Cake ‘Little Sucker’ Is the Most Cost-Effective ...

I am the opposite of a size queen. As a person with a nonrelaxing pelvic floor (medical speak for a tight vagina) I stay away from bigger sex toys...

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Happy Hump Day! Time For Some Cake

Introducing Cake, a sexual health and wellness company that changes the way we think about lubes, condoms and sex toys. Everything’s made with the...

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17 Lubricants for Women That Do Their Job Very, Very...

Modern wellness brand Cake is all about shame-free (and chemical-free!) sexual health products, and the lube is no exception. This nourishing ...

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22 Valentine’s Day Sex Positions for Every Type of R...

“Sexting is great, but a little virtual masturbation party is even better,” says Carrie Smith, VP of product at Cake. “Sending your partner a bott...

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The Best Lube for Women, According to Experts and Re...

This water- and aloe-based lubricant also has mushroom extract, quinoa, hemp and flax green tea and oat. This is great if you want a lube that sou...

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I’m a Relationship Therapist, and These 16 Valentine...

The notion of Valentine’s Day is often embraced in a polarizing way; it's either loved or hated, largely depending on the relationship status of w...

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The 15 Sexiest Valentine’s Day Gifts

The newest edition to Cake’s lineup of unique lubricants and toys is also the brand’s most versatile. Using stretchable silicone, the device fits ...

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The 25 Direct-To-Consumer Startups That Will Soar In...

While modern brands have emerged across consumer health and wellness categories, from diet and exercise to mental health, developments in sexual w...

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The Pitch Deck That Helped a Sexual-Wellness Startup...

The tongue-in-cheek brand that targets a more gender-fluid, Gen Z audience experienced 470% quarter-over-quarter growth during 2021. But when the ...

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How to Use a Vibrator, According to Sex and Wellness...

Doing anything for the first time can be pretty intimidating, so if you're stuck on how to use a vibrator, we've got you covered. Seventeen spoke ...

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The Beauty Industry Trends That Defined 2021

Not to be outdone by Target’s Ulta deal, Walmart introduced about 100 new beauty brands this year, including Uoma by Sharon C, Uoma’s new makeup l...

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21 Best Wand Vibrators for Mind-Blowing Orgasms, Acc...

So what’s all the hype about? The magic of wand vibes lie in their rumbly vibrations, says Carrie Smith, vice president of product development at ...

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16 Best Organic Lubes That Are Nightstand-Worthy

Just in from the cool new DTC sex toy and accessory brand Cake, this natural lubricant is perfect for solo or partner play. It uses a water and al...

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19 Valentine’s Day Sex Positions for Every Type of R...

“Sexting is great, but a little virtual masturbation party is even better,” says Carrie Smith, VP of Product at Cake. “Sending your partner a bott...

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The 15 Best Sex Gifts for Sexier Holiday Sex

Branching out from its line of lubes, Cake has created an arousal gel for your solo endeavors. The gel produces an intense tingling sensation duri...

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How to Make Your Sex Life More Sustainable

But brands are making strides in the cleanup space. Cake launched just about a year ago and recently closed its official seed round. It already se...

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If You Haven't Been Using an Arousal Serum to Ge...

For most people with a vulva, clitoral orgasms are where it's at. That's why Cake — an inclusive sex positive wellness brand with a "mission to he...

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This Sex Kit Perfectly Pairs a Vibrator and an Arous...

Good sex isn't a given — but there are a few ways to improve the odds. Like most things in life, sex benefits from preparation. Sure, spontaneity ...

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Shower Sex Is A Slippery Slope, But These Positions ...

As fun and nostalgic as shower sex can be, there are some tools and tricks you may want in your arsenal for optimal sudsy seduction. Carrie Smith,...

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A Sex Therapist Shares Her Favorite Anal Toys — And ...

The anus is not self-lubricating, so using lube is a must for pleasurable, pain-free booty play. (It will also help prevent microtears in the anu...

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Founders On Funding: Seed Rounds

Getting outside funding at any stage can be a challenging road to navigate, but landing those first dollars of investment can prove to be the most...

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What's Next For The Sexual Wellness Category?

According to Pitchbook data, 2019 was the biggest year, in terms of the number of U.S. VC deals in the femtech space, which includes sexual wellne...

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Founder Stories: Hello Cake is Disrupting Products T...

By now I am sure we have all heard of (and hopefully tried out) an up and coming sexual wellness company.  While many are jumping on the bandwagon...

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Sexual Wellness Brand Cake Raises $4M in Seed Funding

Sexual wellness brand Cake has successfully raised $4 million in seed funding, led by venture capital firm Lerer Hippeau, for a total of $5.7 mill...

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The 15 Hottest Sex Products For a Very Hot Summer

Cake’s new personal massager for men is perfect for those interested in a stroker but who don’t require any bells and whistles. The So-Low Stroker...

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Sextech startup sales of lube and lingerie are explo...

Story exclusively available to Business Insider Readers. Read the full article here: https://www.businessinsider.com/sextech-startup-sales-are-expl...

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Sexual Wellness Brand Cake Puts Cherry On Top Of Nat...

Sexual wellness company Hello Cake has raised $4 million in seed funding as it readies its brand to go into select Walmart stores and online in Ju...

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Sexual Wellness Brand Cake Closes $4M Seed Round, Pr...

Other participants in the round are existing investor Brand Foundry Ventures, which led the brand’s previous pre-seed round, Sugar Capital, Selva ...

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Sexual Wellness Start-Up Cake Lands $4MM In Funding

Sexual wellness brand Cake today announced that it has raised $4 million in seed funding, led by venture capital firm Lerer Hippeau, as it gears u...

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All the Not-So-Obvious Stuff That Could Save Your As...

Keep your butt clean, wherever it ends up You might be somewhere where you can’t shower, or perhaps you haven’t showered in a few days. That doe...

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Sex Sells, But How Well? The Viability Of Venture-Ba...

In a matter of days, a trio of lubricants—including one called “Tush Cush”—will appear on the shelves at thousands of Walmart stores nationwide. W...

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The sextech industry is going to sizzle this summer.

Have you heard of Cake?  For example, the sexual health and wellness startup Cake quickly became inundated with online orders for coconut oil mois...

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The 25 Fastest-Growing DTC Brands

#8 Fastest-Growing Brand: Hello Cake Last year, Cake, a sexual health and wellness startup, sold more coconut oil moisturizing cream made for men'...

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The 16 Sexiest Valentine’s Day Gifts

Cake His Solo Play Duo Kit Let’s hear it for the boys — the single ones that is — this Valentine’s Day. Groovy sexual wellness brand Cake sel...

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The Best Lubes for Sex: Vaginal, Solo, & Anal Play

  Toy Joy by CakeBiggest Takeaway: No more dripping on to your sheets.. this stays on your toy.. and you! Tush Cush by CakeBiggest Takeaway: A w...

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Sex Toy Superlatives: A Guide to the Future of Jerki...

 So-Low is one of the few lubes made specifically with wanking in mind. It comes out of the pump bottle as a thick cream, but as it warms up it tra...

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The 24 Best Sex Gifts for Sexier Holiday Sex

Cake Spice it Up Kit We love Cake for its groovy designs and for its all-natural, organic aloe-based lubes that are specially designed for e...

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The 16 Best Lubes for Anal Sex

Cake Tush Cush This is one of the few water-based lubes we recommend for anal sex. Because it is more of a "jelly," with a thicker consisten...

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15 Remote Control Vibrators for Hands-Free Orgasms

Research reveals that those who use lube report higher levels of arousal, pleasure, and sexual fulfillment." She recommends Astroglide's Toy N Joy...

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How a New Wave of Inclusive Sexual Wellness Products...

Sexual wellness brand Cake was founded in June with two guiding intentions in mind. The first is that, like Cake’s frosted namesake, sex is someth...

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