Why More Sexual Wellness Startups Are Turned On By Retail

Tush Cush and So-Low Lotion are just a tiny slice of the lubricants made by Cake, a 2-year-old sex health startup that began as a niche, direct-to-consumer brand and now finds itself in one of the largest drug stores in the country.

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https://news.crunchbase.com/retail/sexual-wellness-startups-pandemic-cake/