What's Next For The Sexual Wellness Category?

According to Pitchbook data, 2019 was the biggest year, in terms of the number of U.S. VC deals in the femtech space, which includes sexual wellness consumer brands. Venture capitalists poured $558 million into 76 deals. But as of August 2021, there have been 115 U.S. VC deals in femtech, with a cumulative $812 million invested into 61 deals. Some of these deals include indie brand Cake, which received $4 million in fundraising in June and expanded into Walmart with four products. Meanwhile, fellow sexual wellness startup Maude raised an oversubscribed $5.8 million second seed round that same month. Since its launch in April 2018, Maude has raised more than $10 million in outside funding from investors like William Morris Endeavor and Fable Investments, the venture fund behind Natura & Co. Actress Dakota Johnson also joined as an investor and co-creative director in 2020.

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