The Beauty Industry Trends That Defined 2021

Not to be outdone by Target’s Ulta deal, Walmart introduced about 100 new beauty brands this year, including Uoma by Sharon C, Uoma’s new makeup line, Bubble, a Gen-Z-focused skin care line and sexual wellness label Cake, to up its beauty credibility and lure younger customers in store.
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https://www.businessoffashion.com/articles/beauty/the-beauty-industry-trends-that-defined-2021/