The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands, according to The Lead

The Lead, a research and events company, has released the fifth edition of its "Foremost 50" list, which highlights the DTC fashion, beauty, and lifestyle startups navigating these hurdles and disrupting how legacy brands operate. 

What it is: sexual wellness brand for couples.

Total capital raised: $18.6 million.
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