The 25 Fastest-Growing DTC Brands

#8 Fastest-Growing Brand: Hello Cake

Last year, Cake, a sexual health and wellness startup, sold more coconut oil moisturizing cream made for men's masturbation than any other product it offers.
Now, as more people get a COVID-19 vaccine and leave their homes to mingle, the company says it's seeing an uptick in sales of lubricants and cleansing wipes created for couples' sex.

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