Shape

Really, everything you need to know about this product is right in its name: Cush Tush. As in, it cushions your tush(y hole). In fact this product is so, well, cushiony it doesn't identify as a lube at all, but a water-based jelly. The brand, Cake, also specifically calls this out as a great choice for butt-stuff newbies.

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https://www.shape.com/lifestyle/sex-and-love/best-lube-for-anal-sex