How Stix And Cake Turned A Troll Attack Into A Vehicle For Education And Visibility

In addition to receiving Cake’s condoms and So Low Lotion, Stix dispatched sex education resources to the trolls from nonprofit organization Real Talk Education via the email addresses they provided when they placed orders for the brand’s morning-after pill called Restart. Cake co-founder and CMO Mitch Okris says, “We’re fortunate to be in a position where we can help these guys hopefully learn and become better men.” 

Read the article: 

https://www.beautyindependent.com/stix-cake-turned-troll-attack-educational-moment/