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The 16 Sexiest Valentine’s Day Gifts

Cake His Solo Play Duo Kit Let’s hear it for the boys — the single ones that is — this Valentine’s Day. Groovy sexual wellness brand Cake sel...

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The Best Lubes for Sex: Vaginal, Solo, & Anal Play

  Toy Joy by CakeBiggest Takeaway: No more dripping on to your sheets.. this stays on your toy.. and you! Tush Cush by CakeBiggest Takeaway: A w...

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2021 Sexual Health Must-Haves

Get yourself the best lube on the market from Cake Take their lube quiz to find the sexual wellness product that is best for you. Our recommendati...

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Sex Toy Superlatives: A Guide to the Future of Jerki...

 So-Low is one of the few lubes made specifically with wanking in mind. It comes out of the pump bottle as a thick cream, but as it warms up it tra...

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The 24 Best Sex Gifts for Sexier Holiday Sex

Cake Spice it Up Kit We love Cake for its groovy designs and for its all-natural, organic aloe-based lubes that are specially designed for e...

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The 16 Best Lubes for Anal Sex

Cake Tush Cush This is one of the few water-based lubes we recommend for anal sex. Because it is more of a "jelly," with a thicker consisten...

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Glamour

Research reveals that those who use lube report higher levels of arousal, pleasure, and sexual fulfillment." She recommends Astroglide's Toy N Joy...

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Nude

Seeing a lack of product (and community) for those with an interest in exploring their sex life, co-founders Hunter Morris and Mitch Orkis set foo...

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Well + Good

Sexual wellness brand Cake was founded in June with two guiding intentions in mind. The first is that, like Cake’s frosted namesake, sex is someth...

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HypeBae

Labor Day weekend is officially here, and for savvy shoppers, now is the perfect time to bag bargains — including discounted sex toys, lubricants ...

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More

Retailers like Ella Paradis, Lovehoney, and MysteryVibe have already kicked off their holiday sales with discounts on some of their top-selling to...

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Shape

The majority of dildos are made of silicone, which can create an unpleasant friction-y feeling against the skin when there’s not enough lubricant....

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Men's Health

Tush Cush is a water-based jelly for those interested in doing butt stuff. This lube is particularly great to use with prostate massagers and anal...

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Galore

Cake’s Toy Joy lube is a water-based jelly that’s specifically designed not to drip off toys—because nobody should have to wash their sheets after...

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Playboy

If you do opt for a water-based lube, choose a thick or gel-based formula, as they tend to last longer. Try Tush Cush by Cake, which is a water-ba...

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Daily Dot

Formulated to be safe for even the most sensitive skin (and toys!), Cake’s Organic Aloe lube is everything you’d want from a personal lubricant an...

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Hello Giggles

  The first time I used the Poco was in the shower (it’s water-resistant). I laid down my no-slip bath mat, grabbed the gel-like Toy Joy lube by C...

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Daily Dot

 If you weren’t already familiar with the brand Cake, I actually feel bad for you. The company is dedicated to creating body-safe lubes with feel-g...

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Shape

Really, everything you need to know about this product is right in its name: Cush Tush. As in, it cushions your tush(y hole). In fact this product...

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Thing Testing

A wellness brand for the sexually active? Cake is a sexual wellness company that offers the highest quality products tailored to one’s preferences...

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Well to Do

  Cake, a sexual wellness brand based in Los Angeles has raised $1.4m in seed funding from Brian Spaly, co-founder of Trunk Club & Bonobos, Ro...

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Glossy

Sexual wellness has its inclusivity and diversity moment. The sexual wellness category is transforming to become more inclusive and diverse. On T...

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Global Cosmetic Industry

Sexual wellness brand Cake has announced the launch and general availability of its first product offerings, including a range of premium lubrican...

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Beauty Independent

A cream made for male masturbation? A lube intended for beginner anal play? Launching today, Cake is betting on consumer demand for premium and hi...

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L.A. Tech Watch

The global sexual wellness market is estimated to grow to a staggering $39B by 2024. One of the emerging brands tackling this space is Cake, the d...

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Beauty Matter

Sexual wellness brand Cake secured $1.435M seed funding. Read full article here.  

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