Press

what they’re saying

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Founders On Funding: Seed Rounds

Getting outside funding at any stage can be a challenging road to navigate, but landing those first dollars of investment can prove to be the most...

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What's Next For The Sexual Wellness Category?

According to Pitchbook data, 2019 was the biggest year, in terms of the number of U.S. VC deals in the femtech space, which includes sexual wellne...

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Founder Stories: Hello Cake is Disrupting Products T...

By now I am sure we have all heard of (and hopefully tried out) an up and coming sexual wellness company.  While many are jumping on the bandwagon...

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Sexual Wellness Brand Cake Raises $4M in Seed Funding

Sexual wellness brand Cake has successfully raised $4 million in seed funding, led by venture capital firm Lerer Hippeau, for a total of $5.7 mill...

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The 15 Hottest Sex Products For a Very Hot Summer

Cake’s new personal massager for men is perfect for those interested in a stroker but who don’t require any bells and whistles. The So-Low Stroker...

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Sextech startup sales of lube and lingerie are explo...

Story exclusively available to Business Insider Readers. Read the full article here: https://www.businessinsider.com/sextech-startup-sales-are-expl...

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Sexual Wellness Brand Cake Puts Cherry On Top Of Nat...

Sexual wellness company Hello Cake has raised $4 million in seed funding as it readies its brand to go into select Walmart stores and online in Ju...

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Sexual Wellness Brand Cake Closes $4M Seed Round, Pr...

Other participants in the round are existing investor Brand Foundry Ventures, which led the brand’s previous pre-seed round, Sugar Capital, Selva ...

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Sexual Wellness Start-Up Cake Lands $4MM In Funding

Sexual wellness brand Cake today announced that it has raised $4 million in seed funding, led by venture capital firm Lerer Hippeau, as it gears u...

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All the Not-So-Obvious Stuff That Could Save Your As...

Keep your butt clean, wherever it ends up You might be somewhere where you can’t shower, or perhaps you haven’t showered in a few days. That doe...

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Sex Sells, But How Well? The Viability Of Venture-Ba...

In a matter of days, a trio of lubricants—including one called “Tush Cush”—will appear on the shelves at thousands of Walmart stores nationwide. W...

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The sextech industry is going to sizzle this summer.

Have you heard of Cake?  For example, the sexual health and wellness startup Cake quickly became inundated with online orders for coconut oil mois...

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The 25 Fastest-Growing DTC Brands

#8 Fastest-Growing Brand: Hello Cake Last year, Cake, a sexual health and wellness startup, sold more coconut oil moisturizing cream made for men'...

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The 16 Sexiest Valentine’s Day Gifts

Cake His Solo Play Duo Kit Let’s hear it for the boys — the single ones that is — this Valentine’s Day. Groovy sexual wellness brand Cake sel...

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The Best Lubes for Sex: Vaginal, Solo, & Anal Play

  Toy Joy by CakeBiggest Takeaway: No more dripping on to your sheets.. this stays on your toy.. and you! Tush Cush by CakeBiggest Takeaway: A w...

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Sex Toy Superlatives: A Guide to the Future of Jerki...

 So-Low is one of the few lubes made specifically with wanking in mind. It comes out of the pump bottle as a thick cream, but as it warms up it tra...

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The 24 Best Sex Gifts for Sexier Holiday Sex

Cake Spice it Up Kit We love Cake for its groovy designs and for its all-natural, organic aloe-based lubes that are specially designed for e...

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The 16 Best Lubes for Anal Sex

Cake Tush Cush This is one of the few water-based lubes we recommend for anal sex. Because it is more of a "jelly," with a thicker consisten...

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Glamour

Research reveals that those who use lube report higher levels of arousal, pleasure, and sexual fulfillment." She recommends Astroglide's Toy N Joy...

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Well + Good

Sexual wellness brand Cake was founded in June with two guiding intentions in mind. The first is that, like Cake’s frosted namesake, sex is someth...

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HypeBae

Labor Day weekend is officially here, and for savvy shoppers, now is the perfect time to bag bargains — including discounted sex toys, lubricants ...

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More

Retailers like Ella Paradis, Lovehoney, and MysteryVibe have already kicked off their holiday sales with discounts on some of their top-selling to...

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Shape

The majority of dildos are made of silicone, which can create an unpleasant friction-y feeling against the skin when there’s not enough lubricant....

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Men's Health

Tush Cush is a water-based jelly for those interested in doing butt stuff. This lube is particularly great to use with prostate massagers and anal...

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Galore

Cake’s Toy Joy lube is a water-based jelly that’s specifically designed not to drip off toys—because nobody should have to wash their sheets after...

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Playboy

If you do opt for a water-based lube, choose a thick or gel-based formula, as they tend to last longer. Try Tush Cush by Cake, which is a water-ba...

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Daily Dot

Formulated to be safe for even the most sensitive skin (and toys!), Cake’s Organic Aloe lube is everything you’d want from a personal lubricant an...

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Hello Giggles

  The first time I used the Poco was in the shower (it’s water-resistant). I laid down my no-slip bath mat, grabbed the gel-like Toy Joy lube by C...

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Daily Dot

 If you weren’t already familiar with the brand Cake, I actually feel bad for you. The company is dedicated to creating body-safe lubes with feel-g...

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Shape

Really, everything you need to know about this product is right in its name: Cush Tush. As in, it cushions your tush(y hole). In fact this product...

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Thing Testing

A wellness brand for the sexually active? Cake is a sexual wellness company that offers the highest quality products tailored to one’s preferences...

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Well to Do

  Cake, a sexual wellness brand based in Los Angeles has raised $1.4m in seed funding from Brian Spaly, co-founder of Trunk Club & Bonobos, Ro...

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Glossy

Sexual wellness has its inclusivity and diversity moment. The sexual wellness category is transforming to become more inclusive and diverse. On T...

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Global Cosmetic Industry

Sexual wellness brand Cake has announced the launch and general availability of its first product offerings, including a range of premium lubrican...

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Beauty Independent

A cream made for male masturbation? A lube intended for beginner anal play? Launching today, Cake is betting on consumer demand for premium and hi...

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